Early on in the year a group of us students got involved in a brief for the Australian Breastfeeding
For this brief we were to come up with a campaign to promote breastfeeding. As a group we decided
to concentrate on women wanting to get back to work and having to result to formula because of it.
ABA are involved in schemes to produce lactation rooms in the workplace.
This material, a poster and an ad for The Age, is aimed at the employer. The benefits outweigh the
cost of such an investment.
This is a made up brief and not in anyway involved with ABA, I have used their logo but only for comprehensive purposes. This work is copyrighted to Victoria University. All images used are
from Photolibrary and used for educational purposes, images were not purchased and used only
for a comprehensive rough.