Strata Festival Identity

Here is a logo set for a project I recently completed. This is a logo set for a Festival Identity.
The Festival, if it existed, would be a family orientated event with music and the arts.

For this project I chose a warm palette to keep with the vibrance and also the warmth of a this
family orientated, exuberant festival.
The imagery is reminiscent of a lava lamp, full of energy and promise. I wanted to ensure the logo
incorporated touch, you can almost imagine yourself moulding the goo like substance inside the
orb to create something amazing.
The goo like substance inside the orb resembles the identity Strata.

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